Jersey BOF Logo

Jersey, the picturesque Channel Island known for its stunning landscapes and rich heritage, witnessed a groundbreaking moment during the Battle of Flowers in August 2023. In a dazzling display of innovation, tradition, and technology, the night sky over St Aubin’s Bay became the canvas for the first-ever drone light show in the Channel Islands. This mesmerising spectacle, featuring 100 drones, captivated audiences and added a new dimension to the beloved festivities.

The Battle of Flowers, a cherished tradition dating back over a century, is a celebration of Jersey’s vibrant culture, community spirit, and natural beauty. Each year, locals and visitors alike gather to marvel at the elaborate floral floats parading through the streets, accompanied by music, dance, and a sense of camaraderie. However, the organisers recognised the importance of evolving with the times while preserving the essence of this time-honoured event.

Enter the drone light show – a modern twist on a traditional celebration. Supported by sponsorship from Butterfield Bank, the introduction of the drone display marked a significant milestone for the Battle of Flowers. It was a bold step towards embracing innovation while staying true to the event’s roots.

Butterfield Bank Drone Show

The show itself was a spectacle to behold, featuring a dazzling array of Jersey-themed shapes and motifs illuminated against the night sky. From the iconic Jersey Cow to the beloved Oscar Puffin, each formation paid homage to the island’s unique identity and natural wonders. The inclusion of a Beatles karaoke section added a touch of musical nostalgia and celebrated 60 years since the Fab Fours visit to the island, further enhancing the experience for spectators of all ages.

For Russell Labey, the Chair of Battle of Flowers, the decision to incorporate a drone light show was about more than just entertainment. It was about ensuring the continued relevance and appeal of the Battle of Flowers for future generations. As he aptly put it, “It’s good to innovate and try to find things which are current and which will draw an audience, as well as the core attraction of Battle – our fantastic floats.

The significance of the drone light show extended beyond its visual spectacle. It symbolised Jersey’s commitment to embracing technology and creativity while preserving its cultural heritage. By seamlessly blending tradition with innovation, the Battle of Flowers demonstrated its ability to evolve with the times without losing sight of its underlying values.

In the words of Russell Labey, “A drone light show, as seen recently as part of the jubilee celebrations in London, is the perfect finalé to the Moonlight Parade, and thanks to sponsorship from Butterfield Bank we have lift off! It signals our aim to keep an important Island tradition alive with innovation.” Indeed, the inaugural drone display at the Battle of Flowers heralded a new chapter in the event’s storied history – one filled with boundless possibilities and endless wonder.

As we look ahead to future editions of the Battle of Flowers, one thing is certain: the spirit of innovation will continue to shine bright, illuminating Jersey’s skies and hearts alike.

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